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Over the years, I’ve learned the importance of managing Google Business Profile and Google Ads accounts along with effectively optimising and auditing accounts.
I’ve also been using Google Analytics and Google Search Console, to help make informed marketing decisions. Here is a bit more information on Google Business Profiles and Google Ads…
Google Business Profile
A Google Business Profile is a free tool that lets businesses manage how they appear on Google Search and Maps, including details like location, hours, and reviews.
The Benefits
- Increase visibility locally
- Boost credibility with verified business information and customer reviews
- Engage with customers responding to reviews, q&a’s and posting regularly
- Improve off page SEO ranking higher up for relevant searches on the Google Maps view
Why use it?
It helps potential customers find and learn about your business online and it’s great to boost your local presence online!
Google Ads
Google Ads is an online advertising platform by Google that acts as an auction operating as a pay-per-click (ppc) model.
The Benefits
- Target ads at exactly who you want to, when you want to
- Track the performance of campaigns with detailed analytics
- Scale when campaigns are performing at their optimal
- Set your own budget and bids
Why use it?
Google Ads helps businesses reach potential customers quickly, increase visibility, drive targeted traffic, and boost conversions with measurable results.
The two core Google Ads specific services that I provide are
Auditing:
Auditing: A Google Ads audit involves reviewing account structure, campaign settings, keyword performance, ad quality, targeting, conversion tracking, and budget allocation to identify areas for improvement and optimize performance.
Management + Optimisation
Managing a Google Ads account involves setting up campaigns, researching keywords, creating and optimizing ads, monitoring performance, adjusting bids, managing budgets, and analyzing data to improve results.
Do you want to turn change into customers? Get in contact with me today!
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